This Market and Sporting Clays...

... what do they have in common? 

They are both MOVING TARGETS! 

The Houston Real Estate Market is continuing to soften. 

We are seeing two sellers right now.

• Seller One is selling with low days on market (DOM), these sellers are still winning! 
• Seller Two is sitting, not selling due to "let's see what happens."

I want to show a case study of what that looks like... 

Recently, one of our sellers reached out about selling their property. 

We did our research, ran the numbers and walked the property. At the time of the listing appt, market value was 450k. 

Sellers insisted we list for 485k. 

We do, we sit. 

14 days later we start chasing the market with our first price drop. 

After 27 more days and two more price cuts we ended up at... $450,000

Where do you think we went under contract? 

You guessed it. $450,000!

Like in sporting clays, you have to give the target a lead or else you will be shooting behind it... and MISS. 

Pricing where the softening market is going, is the best bet for keeping your listing in the most favourable position possible to sell, not sit. 

If you have had thoughts of selling or know someone we should have this conversation with let us know!